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UAL’s 2007 China Trade Tour “China: Threat or Opportunity?”

Positive Opportunities

1. China is the #4 importer of US products.
2. U.S. is the #1 supplier of agricultural products to China.
3. US exports to China are growing 10 times as fast as US exports elsewhere.
4. Rising demand for fresh market produce.
5. Rapidly rising middle/upper class in China resulting in increasing demand for high quality products
6. Rising demand and exports of high quality fresh California products;
7. U.S. is the largest importer of Citrus, Cherries, Stone fruits, grapes and apples in China.
8. Many US commodity groups have programs in China.
9. According to USDA, China is becoming emerging power in organic food production.
   
   

1. Chinese competition for Fresh garlic industry.
2. Chinese competition for Fresh broccoli exports to Japan.
3. Chinese competition for Apple juice concentrate.
4. Chinese competition for Frozen strawberry.
5. Recent food safety concerns.
   
   

Marketing / Sales Considerations

• Huge population 1.3 billion (4.5 times US pop)
• Approximately same land mass as US
• Arable land about the same as US, however declining due to urbanization
• Concentration of huge wealthy markets; Shanghai & Beijing combined population approximates California population.
• High-end international superstores with much imported goods
• Can China feed it’s self in the future?  Can same land mass, same arable land support the huge, upward mobile population demanding increasing amounts of goods?

Reasons to Attend the China Trade Tour

1. Meet USDA’s Agricultural Trade Officer-Shanghai, Wayne Batwin re: Marketing & Demand Potential for High Quality US Agricultural products
2. Special meeting with Carrefour, China’s largest retail chain (2nd largest in world)
3. Tour ChangYu, China's oldest, largest and most well known winery.
4. Meet Ryder Corporation Executive regarding logistics in China
5. Meet USDA’s Agricultural Trade Officer-Guangzhou and tour China’s largest imported produce wholesale market in Guangzhou – “Jiangnan Wholesale Market”
6. Beijing conference with government officials
7. Meet with government officials of Weihai-Shandong Industrial Development Zone.
8. Visit agricultural, aquaculture;  growing, processing, and manufacturing operations
9. Visit large agricultural province—Shandong
10. Visit huge international superstores
11. Visit China’s largest winery/wine company; Changyu

• Tiananmen Square
• Forbidden City
• Great Wall
• Nanjing Road
• Guilin mountains
• Reed Cave & River cruise
• Cultural Dance & Martial Arts shows
• Terra Cotta Warriors
• Summer Palace
• Lots of shopping opportunities